MEANING OF TRADITIONAL MARKETING
TRADITIONAL MARKETING REFERS TO ANY TYPE OF MARKETING THAT IS OFFLINE. THE BASIC EXAMPLES OF TRADITIONAL MARKETING NEWSPAPER ADS AND OTHER PRINT ADS, ADVERTISEMENT, AND TV, AND RADIO ADVERTISEMENT AND BILLBOARDS, DIRECT MAIL, PHONE, OUTDOOR ADVERTISING, TEXT MESSEGES AND VOICE CALLS TO PROMOTE PRODUCTS AND SERVICES TO EACH POTENTIONAL CUSTOMERS.
MEANING OF DIGITAL MARKETING & TRADITIONAL MARKETING
DIGITAL MARKETING IS A MODERN MARKETING STRATEGYTHAT USES DIGITAL CHANNELS. THE BASIC EXAMPLES OF DIGITAL MARKETING IS THAT ONLINE VIDEO, DISPLAY ADDS, SEARCH ENGINE MARKETING, SOCIAL MEDIA MARKETING , PAID SOCIAL MEDIA POSTS AND SOCIAL MEDIA ADS. THE BASIC EXAMPLES OF DIGITAL MARKETING.
ADVANTAGES OF TRADITIONAL MARKETING
TRADITIONAL MARKETING MEANS THAT DIRECTLY REACH TO THE CUSTOMERS. DIFFRENT DIFFRENT COMPANIES USE THEIR BRANDS , ADVERTISEMENT, TO REACH THEIR CUSTOMERS AND THEY DO ADVERTISEMENT AND ENGAGES THEIR CUSTOMERS AND INVITE THE CUSTEMERS TO PURCHASE THIR PRODUCT THROUGH LOCAL CALLS OR VOICE CALLS THEY CAN REACH DIRECTLY TO THIR CUSTOMERS AND THROUGH BANNERS PAMLPLETS THEY CAN SHOW DIRECTLY THIR BRAND AND PRODUACTS TO THE CUSTOMERS AND MAKE THEIR INFLUANCE OF THE PRODUCT TO THE CUSTOMER. NOW WE CAN SEE THE ADVANTAGES OF TRADITIONAL MARKETING.
(01) YOU CAN CONNECT WITH YOUR LOCAL CUSTOMERS Through Traditional Marketing
TRADITIONAL MARKETING PLAY A IMPORTANT ROLE TO REACH DIRECTLY TO THEIR CUSTOMERS AND MEET CUSTOMERS ON A PERSONAL LELVEL. TRADITIONAL MARKETING SUCH AS NEWS PAPER,TV, ADVERTISEMENT,TEXT SMS, VOICE MSG, ETC. PUT YOUR COMPANT TO THE HEART OF YOUR CUSTOMERS. IN RESULT THAT YOUR CUSTOMER FEEL CONFORT TO PURCHASE YOUR PRODUCT.
(02) PROMOTIONAL MATERIALS ARE SUSTAINABLE AT traditional MARKETING
BUT IN TRADITIONAL MARKETING THROOUGH NEWS PAPAER, BANNER ADVERTISING, RADIO, TV, BROCHURES STAY LONG TIME EFFECT TO THIR CUSTOMERS. OFFLINE PROMOTION LIVE LONG TIME AND NO NEED TO BE REPEAT THIR PRODUCT THREE OR FOUR TIME IN A DAY OR IN A WEEK.
(03) TRADITIONAL MARKETING ESTABLISHING CREDIBILITY
ACCORDING TO SOME EXPERTS SURVEY THAT TRADITIONAL MARKETING GIVE A COMPANY MORE CREDIBILITY THAN ONLINE MARKETING . IT IS TRUE THAT DIGITAL MARKETING IS REACH TO THE MORE AND MORE TO THE PEOPLES BUT IT CAN NOT BE ESTABLISED THEIR PRESENR CREDIBILTY THAN TRADITIONAL MARKETING.
IN TRADITIONAL MARKETING PRINTED MATERIALS , BANNERS BIG POSTERS MAKE THEIR BIGGER AND LONG CREDIBILTY AND PRESENTS AT LOCAL CUSTOMERS MIND.IN TRADITIONAL MARKET BIG COMPANY GIVE THEIR ADVERTISEMENT IN BIG SCALES IN TELEVISION , MOVIES AND RESULT THEY MAKE THEIR BUSINESS SUCCESSFULL. SO TRADITIONAL MARKETING IS IS ESTABLISHING THEIR CREDIBILITY.
(04) YOU REACH A MOREDIVERS AUDIANCE (traditional marketing)
IN DIGITAL MARKETING YOU CAN ONLY SEND DATA ADVERTISEMENT AND OTHER MEDIA SOURCES TO YOUR CUSTOMERS BUT YOYR CUSTOMERS CAN NOT BE REACH DIRECTLY TO SEE YOUR PRODUCT .
BUT IN TRADITIONAL MARKETING YOUR BRAND CAN ATTRACT DIRECTLY THE AUDIANCE AND AUDIANCE CAN ATTRACT TO YOUR PRODUCT PHYSICALLY AND COME TO YOY DIRECTLY . IF U R A SMALL BUSINESSMAN U CAN ATTRACT YOUR CUSTOMERS TO SHOW YOUR BRAND PHSICALLY AN IT HELPS YOU TO INMPROVE YOUR BUSINESS.
(5) HARD COPY MARKETING MATERIALS CAN BE EASIER TO PROCESS in traditional marketing
NO DOUBT THAT DIGITAL MARKETING IS MORE EFFECTABLE BUT SOME TIME SOME IMAGES AND VIDEOS AND OTHERS MATERIALS OF DIGITAL MARKETING BECOME OVER DESING AND AUDIANCE BECOME DIAAPPOINT FROM THE.
BUT IN DIGITAL MARKETING DIRECT TOUCH TO THE CUSTOMERS HEART . DIRECT MAIL CAN MAKE LESS EFFORTS THAN EMAIL PROCESS. AND BROCHURS AND WHITE PAPERS CAN READ EASILT THAN WEB SITES. AND 30 SECOND COMMERCIAL ADVERTISEMENT IN TV IS MORE EFFECTIVE THAN YOY TUBE CHANNERL. SO HARD COPY ADVERTISEMENT IS SO EASY.
DISADVANTAGES OF TRADITIONAL MARKETING
(1) COSTLY AS COMPARE TO DIGITAL MARKETING and traditional marketing
WHEN YOU ADVERTISEMENT OR PAPER BRUSHERS AND PAMLET YOU HAVE TO PAY PAY MANY TIME AND WHN YOU HAVE TO ADVERTISEMENT ONES AGAIN THEN YOU ONES PAID FOR ADVERTISEMENT SO TRADITIONAL MARKETING IS MORE WXPENSIVE THAN DIGITAL MARKETING. AND WHEN YOU HAVE TO ADVERTISEMENT IN TELEVISION IS EXPENSIVE THAN YOUTUBE CHANNEL. ONE YOU DISTIBUTE YOUR PAMPLETS YUU HAVE TO PAY MORE TIME TO DISTRIBUTER WHEN YOU DISTRIBUTE PAMPLETS MANY TIME BUT IN SOCIAL MEDIA YOU GIVEN YOUR ADVERTISEMENT IT WILL FIX FOR YOU ON THE SITE YOU HAVE NO NEED TO PAY ONES AGAIN.
(2) CUSTOMIZATION IS NOT POSSIBLE (traditional marketing)
IT ONLY ALLOW YOU TO TARGET A DIVERSE AUDIANCE. YOU CAN’T TARGET THE SPECIFIC NICHE AND DEMOGRAPHIC IN THE MARKET. FOR INSTANCE, YOU DEVELOP YOUR ADVERTISEMEMT FOR LADIES HANDBAGS AND STYLE AND LAUNCH IT VIA TRADITIONAL MEDIA . DIGITAL MEDIA ALLOWS YOU TO CHECK WEATHER PEOPLE ARE EVALUATING YOUR PRODUACT AND SUGGEST A RELEVANT PRODUCT TO THEM.
(3 ) LESS INFORMATIVE MEDIUM (traditional marketing)
TRADITIONAL MARKETING DOESN’S ALLOW YOU TO OFFER COMPLECATED PRINCING OPTIONS OF THE PRODUCT TO THE CUSTOMERS. TV AND PRINT MEDIA OFFER YOU LIMITED TIME AND SPACE TO INCLUDE ONLY LIMITED INFORMATION ABOUT THE PRODUCT AND PRICE.HOWEVER ONLINE AND DIGITAL MEDIA OFFER YOU A VARIETY OF OPTIONS.
(4) TRADITIONAL MARKETING IS LOSTING INTREST in traditional marketing
PEOPLE HAVE STARTED TO LOS INTREST IN TRADITIONAL MEDIA BY SKIPPING AND NOT PAYING ATTENTION TO THE BANNERS,BILLBOARDS, AND NEWS PAPER ADS.THEY ONLY SHOW INTREST WHEN THEY VIEW SOMETHING ON THE DIGITAL SCREEN LIKE SMART PHONE AND TV.
(5) SOME OTHER DISADVANTAGES OF TRADITIONAL MARKETING in traditional marketing
TRADITIONAL MARKETING IS MAINLY FORCE AROUND CUSTOMERS SINCE IT IS EST PART OF THEIR PARTICULAR DAILY LIFE. TRADITIONAL MARKETING IS MOSTLY FORCED ON SUCTOMERS . IT INCLUDES THE LOW RESPONSE RATE.
YOU WILL GET TIME TO RESPOND TO THE CHANGE YOU WITH IN THE ADVERTISEMENT THAT THEN NEW MODERN ONLINE MARKETING.
EXPENSIVE COMAPRE TO ONLINE MARKETING.
IT PROVIDES LESS INFORMATION.
TRADITIONAL MARKETING IS OFTEN NOT AS MEASURABLE AS COPARE TO DIGITAL MARKETING.
YOU WILL NOT GET TIME TO RESPOND TO THE CHANGES YOU WISH TO MAKE IN THE MAKE OF ADVERTISEMENT. COMPARE TO THE NEW MODERN ONLINE MARKETING.
TRADITIONAL MARKETING CAN TAKE LONGER TO EXECUTE AND REFINE COMPARE TO DIGITAL COMPAIGNS.
CUSTOMIZE MARKETING IS NOT POSSIBLE , BECAUSE THE SPECIFIC CUSTOMER CAN NOT BE TARGET, THE ONLY SPECIFIC MARKET CAN BE TARGET.
LAKE OF TIMELESS SINCE TRADITIONAL ADVERTISING DOES NOT ALLOW YOU TO REPONSED TO CHANGES IN THE MARKET METHOD.
HARDER TO GET AUDIANCE COMPARED TO MODERN TECHNOLOGY WHERE MARKETERS ALLOW MORE PRECISELY.
NOT SUITABLE FOR LARGE AND COMPLEX PROJECTS.
NOT FLEXIBLE AND CAN NOT ACCOMODATE CHANGES EASILY.
IT TAKES A LONG TIME TO COMPLETE THE PROJECTS.
NOT SUITABLE FOR PROJECTS WITH RAPIDLY CHANGING REQUIREMENTS.
REQUIRE A HIGH LEVEL OF DISCIPLAINE FROM TEAM MEMBERS. traditional marketing
TRADITIONAL MARKETING INVOLVE ONE WAY PRODUCT AND SERVICE PROMOTION OFFLINE. IN COMPARISION DIGITAL MARKETING IS A STRATEGY THAT INVOLVE THE PROMOTION OF BUSINESS BRANDS THROUGH ONLINE PLATFORM.
WHEN YOU ADVERTISEMENT OR PAPER BRUSHERS AND PAMLET YOU HAVE TO PAY PAY MANY TIME AND WHN YOU HAVE TO ADVERTISEMENT ONES AGAIN THEN YOU ONES PAID FOR ADVERTISEMENT SO TRADITIONAL MARKETING IS MORE WXPENSIVE THAN DIGITAL MARKETING. AND WHEN YOU HAVE TO ADVERTISEMENT IN TELEVISION IS EXPENSIVE THAN YOUTUBE CHANNEL. ONE YOU DISTIBUTE YOUR PAMPLETS YUU HAVE TO PAY MORE TIME TO DISTRIBUTER WHEN YOU DISTRIBUTE PAMPLETS MANY TIME BUT IN SOCIAL MEDIA YOU GIVEN YOUR ADVERTISEMENT IT WILL FIX FOR YOU ON THE SITE YOU HAVE NO NEED TO PAY ONES AGAIN.
ADVANTAGES OF DIGITAL MARKETING traditional marketing
(1) BRAND DEVELOPMENT
A BUSINESS A NOT JUST ABOUT THE NAME AND PRODUCT OF THE COMPANY. IT IS VOICE AND MESSAGE OF THE BRAND.NOW IN DIGITAL TIME PEOPLE LOOKS THE BRAND OF THE PRODUCT OF THE COMPANY WHICH COMPANY NAME IS FAMOUS AND WHICH BRAND OF WHICH COMPANY IS BETTER PEOPLE ALL NOTICE AND CHECK SO DIGITAL MARKETING DIRECTLY SHOW THE BRAND OF THE PRODUCT TO THE CUSTEMER . SO BRAND SHOWING ON DIGITAL MARKETING IS MOST IMPORTANT FACTOR OF THE DIGITAL MARKETING, PROPLE HA MANY CHOISE AND THEY SELECT MOST RUNNING BRAND ON SOCIAL MEDIA PLATFORM THEN THEY PREFERE THEIR PRODUCT.
ACCORDING TO GOOGLE 53% CONSUMERS CONDUCT ONLINE RESEARCH BEFORE THEY BUY ANYTHING ONLINE. THIS SHOW THAT STRONG BRAND PRESENTS ONLINE INFLUENCES CONSUMERS BUYING BEHAVIOUR AND PURCHASE DECISIONS.AND ALSO IT WAS FOUND THAT SOCIAL MEDIA ADVERTISINGHELPS IN BRAND AWARENESS BY 74%.AND COMANIES GENERATE MORE LEAD MONTHLY AND INCREASE THEIR BUSINESS.
(2) PERSONALIZATION
DIGITAL MARKETING PERSONALIZATION TARGET TO AUDIANCE .AND COMPANY KNOWN AS THAT THE CUSTOMER WHAT EXAT LOOKING FOR. DIGITAL MARKETING GIVES BUSINESS TO PLATFORM FOR ONE TO ONE AND INDIVUDAL MARKETING, WHICH WILL HELPS THE BRAND LEVERANGE AMONG THE COMPETITION BY DESIGNING THE CONTENT ORADVERTISING THAT GIVE THE CUSTOMERS THAT THE BRAND IS ADDRESSING THEIR INDIVUDAL NEEDS. THE BRAND IS THOUGHTFUL TOWARDS THE CUSTEMORS. hENCE THE SENCE OF POSITIVTY IS INFUSED AMONG THE CUSTOMER FOR THE BRAND.AND PERSONALIZED EMAIL INCREASE THE OPEN RATES BY29% AND COUNTROL BY 41%. IR INDICATED THAT THE PERSONALIZATION OF DIGITAL MARKETING CAN HELP BUILD STRONGER BRAND CONNECTIONS.
(3) WIDER REACH
DIGITAL MARKETING HELPS THE EXPAND THE BRAND’S PRESENSE, AND CREATE A PLATFORM TO REACH MANY CUSTOMERS. THE BRAND BECOME GLOBAL AS DIGITAL MARKETING PROVIDES A PLATFORM FOR GLOBLE DISPLAY, ALLOWING EVEN NEW COMERS AND START UP BRAND TO HAVE AN EQUAL FOOTING WITH BIG AND ESTABLISED ENTER PRISES DOMINATING THE TRADITIONAL MARKET.
(4) ACCESSIBILITY
THE ADVANTAGES OF THE DIGITAL MARKETING IS THAT ITS MAKES THE BRAND ACCESSIABLE TO THE CUSTOMERS. IN DIGITAL MARKETING CUTOMER CAN SEE AND VISIT THE SIDE AND HE CAN RECOMMEND TO THIR FRIENDS THAT VISIT THE SITE AND CUSTOMER CAN SEE ON SITE BRAND NAME, AND STORE ADDRESS AND STORES OPEN AND CLOSE TIME AND STORES OFFERS DIRECTLY ON THE SITE. CUSTOMER CAN KNOW MORE INFORMATION ABOUT THE PRODUCT VISIT ON THE SITE.
(5) GREAT ENGAGEMENT
CUSTEMER CAN ENGAGE IN SITE TO SEE THE BRAND OF THE COMPANY AND HE CAN RECOMEDED TO OTHERS ABOUT THE BRAND OF THE COMPANY . IF COMPANY DAILLY SEND CONTENT , VIDEOS , AND BLOGS ON THE SOCIAL MEDIA, THEN THEY CAN ENGAED THE CUSTOMERS TO PURCHASE THEIR PRODUCT DAILY REMINED THE CUSTEMERS THROUGH POST ON SOCIAL MEDIA THAT CUSTOMER CAN INSPIRE AND PURCHASE THEIR PRODUCTN SO SICIAL MEDIA IS THE GREAT ENGAMENT PALTFORM FOR CUSTOMERS.
(6) LOWER COST
IN DIGITAL MARKETING SMALL BUSINESES CAN ADD THIR PRODUCTS IN LOW CAST COMPARE THAN TRADITIONAL MARKET. IN TRADITIONAL MARKET COST OF ADVERTISING IS VERY HIGH SOME SMALL BUSINESS CAN NOT AFFORD THE ADVERTISEMENT EXP. BUT THEY GIVE THEIR ADVERTISEMTN IN SICIAL MEDIA IT IS AFFIRDABLE FOR SMALL BUSNESS. SO IN DIGITAL MARKET SMALL BUSNESS CAN ADVERTISE THEIR PRODUCT HIS LOW BEDGET. .
DISADVANTAGES OF DIGITAL MARKETING
(1) HIGH COMPETITION
THERE IS IN DIGITAL MARKETING THERE IS HIGH COMPEDITION . AND ITS EFFECT THE DRIVE OF BRAND COME OUT FROM COMPETITION. ONE BRAND QUCKLY CAN REAPEATE ON THE SOCIAL MEDIA SO IT EFFECT THE COMPETITOR AND COMPETITER CAN GAIN LOSS. SO COMPEDITION IN SICIAL MEDIA IS MAIN FACTOR OF DISADVANTAGES OF DIGITAL MAEKETING
(2) DEPENDABILITY ON TECHNOLOGY
DIGITAL MARKETING IS PURELY BASED ON TECHNOLOGY, IT DEPENDS ON THE INTERNET IF INTERNET CONNECTION IS NOT WORK PROPERLY SO THEY CAN NOT MAKE ANY THING ANDWHEN THE LINKS MAY NOT WORK PROPERLY SO ITS DIFFICULT FOR CONSUMER TO OPRATE COMPUTER, WHEN CUSTOMER CAN NOT BE REACH DUE TI INTERNET PROBLEM IT IS DIFFICULT FOR HIM TO SEE THE PRODUCT AN GO TO OTHER PAGES TO SEE THE PRODUCT. IF CUSTOMER CAN NOT BE OPEN PAGE HE LEAVE THE PAGE .SO CUSTOMER CAN NOT BE SEE THE ADVERTISEMENT ON THE NET AND CAN NOT TO SEE THE IMAGES OF THE PRODUCT ON THE NET, SO DIGITAL MARKETING FULLY DEPENDS ON THE TECHNOLOGY.
(3) TIME CONSUMING
IT VERY BIG DISADVANTAGE OF DIGITAL MARKETING THAT IT COSUME TIME . SO ITS CONSUMING TIME TO SEE THE PRODUCT AND SEE THE VIDEOS BORE THE PEOPLE AND THEY LEAVE THE PAGES SOME TIME IT MAKE DIFFICULT FOR PEOPLE THAT TO VISIT MORE TIME TO VISIT SOCIAL MEDIA.
(4) SECURITY AND PRIVACY ISSUE
SECURITY IS THE PRIME REQUIREMENT FOR ANY BRAND. HENCE WEBSITE PROTECTION IS SOMETHING TO BE EXECUTED SERIOUSLY IN A DIGITAL MARKETING. SECURING AND SAFEGUARDING THE NETWORK CONNECTION BY USING FIREWELLS AND ENCRYPTION TOOL LIKE VPN IS ALWAYS SUGGESTED. THE BASIC APPROACH IS HAVING A GOOD ANTIVIRUS IS MOST DESIRABLE. THE LEGAL CONSIDRATION IN OBTAINING CUSTEMER DATA FOR DIGITAL MARKETING STRATEGIES MUST BE DONE WITH ALL REQUIRED FORMALTIES. PROTETING THE CUSTOMER DATA SHOULD BE THE TOP PRIORITY AS IT MAY BE COMPROMISED DURING DATA BREACHES.